Mansa Musa Essay Example

Mansa Musa Essay Example Mansa Musa Essay Mansa Musa Essay Because of IM, we stayed strong for almost two hundred years. Mans MUSM always wanted the best for his kingdom, and had to make sacrifices along the way to get It where It Is today. Mans MUSM filled the criteria of a leader perfectly, If not better than prior leaders such as Sundials. When Sundials died, Mans MUSM, a skilled military leader, took over and expanded Mall greatly. He appointed governors to rule the provinces that he had taken over. These governors ruled fairly and efficiently under Mans Musss rule. This shows how Mans MUSM deeply cared about the lives of his clansman, and made sure all areas of his kingdom were fairly ruled over. He built mosques in Timeout, an important trading city, which attracted numerous Muslims that helped the kingdom of Mali prosper. It attracted judges, doctors, religious leaders, and scholars. This just goes to show you how skillful he was, and how he skillfully attracted important people to his kingdom. When Mans MUSM decided to go on his hajj to Mecca, he had it all planned out. He wanted this trip to be unforgettable, and to give others around the world a reason to come to Mali. He brought sixty thousand people with him, 500 being slaves. He also brought 100 camels, and in total, 192,000 ounces of gold. In no way was he shy about his surplus of gold, for showing off his riches was the point of the trip. One of his most famous stops along the way was when he went to Cairo and gave away so much gold, Cairo suffered a horrible inflation period where their money was basically worthless, and didnt get their money system back to normal for about ten years. By showing off the gold, and handing showering the lands he passed with it, it made others want more, and made them want to come to Mali, instead of him having to cross the Sahara to get to them. Even though he took gold from his people, it was used for the better. Because of this trip counterclaiming Mali and its surplus of gold, mapmakers started showing Mali on their maps, and more traders started braving the cruel weather of the Sahara to go to Mali. Also we got a more efficient trade route. Along with this, Muslim schools and architecture started to be built In Mall, bringing a more concrete education and religion to the kingdom. Overall, Mans MUSM gambled his position as ruler over Mali by making the trip across the Sahara to Mecca. By doing this, he lost followers, but also gained more respect from his even more devoted citizens. He united his kingdom, attracted Europeans and other provinces to Mall for trade, and In the long run, saved money and the lives of those who would have had to do that trip numerous times Just to trade. He made the smart decision to spend lots of money to take one trip, then a good amount of money numerous times Just to trade every so often with neighboring kingdoms. Mans MUSM made history by taking this pilgrimage, and got his kingdom on several maps seen my thousands of people. For some, teen may De Electroplates Tanat Mans MUSM Detracted teen, Duty Tort ten rest of us, we thank him for his bold move, and talent in advertising for making Mali not just one of several kingdoms of Africa, but a well recognized, and prosperous kingdom of Africa.

Introduction to Green Architecture and Design

Introduction to Green Architecture and Design Green architecture, or green design, is an approach to building that minimizes the harmful effects of construction projects on human health and the environment. The green architect or designer attempts to safeguard air, water, and earth by choosing eco-friendly building materials and construction practices. Building a greener home is a choice- at least it is in most communities. Typically, buildings are designed to meet building code requirements, the  American Institute of Architects (AIA) has reminded us, whereas green building design challenges designers to go beyond the codes to improve overall building performance and minimize life-cycle environmental impact and cost. Until local, state, and federal public officials are persuaded to legislate green processes and standards- just like building and fire prevention practices have been codified- much of what we call green building practices is up to the individual property owner. When the property owner is the U.S. General Services Administration, results can be as unexpected as the complex built in 2013 for the U.S. Coast Guard. Common Characteristics of a Green Building The highest goal of green architecture is to be fully sustainable. Simply put, people do green things in order to achieve sustainability. Some architecture, like Glenn Murcutts 1984 Magney House, has been an experiment in green design for years. While most green buildings do not have all of the following features, green architecture and design may include: Ventilation systems designed for efficient heating and coolingEnergy-efficient lighting and appliances (e.g., ENERGY STAR ® products)Water-saving plumbing fixturesLandscaping with native vegetation and planned to maximize passive solar energyMinimal harm to the natural habitatAlternative renewable energy power sources such as solar power or wind powerNon-synthetic, non-toxic materials used inside and outLocally-obtained woods and stone, eliminating long-haul transportationResponsibly-harvested woodsAdaptive reuse of older buildingsUse of recycled architectural salvageEfficient use of spaceOptimal location on the land, maximizing sunlight, winds, and natural shelteringRainwater harvesting and greywater reuse You dont need a green roof to be a green building, although Italian architect Renzo Piano not only created a green roof but also specified recycled blue jeans as insulation in his design of the California Academy of Sciences in San Francisco. You dont need a vertical garden or green wall to have a green building, yet French architect Jean Nouvel has successfully experimented with the concept in his design for One Central Park residential building in Sydney, Australia. Construction processes are a huge aspect of green building. Great Britain transformed a brownfield into the site of the London 2012 summer Olympic Games with a plan for how contractors would build the Olympic village- dredging waterways, strict sourcing of building materials, recycling concrete, and using rail and water to deliver materials were just some of their 12 green ideas. The processes were implemented by the host country and overseen by the International Olympic Committee (IOC), the ultimate authority for requiring Olympic-sized sustainable development. LEED, the Green Verification LEED is an acronym meaning Leadership in Energy and Environmental Design. Since 1993, the U.S. Green Building Council (USGBC) has been promoting green design. In 2000, they created a rating system that builders, developers, and architects can adhere to and then apply for certification. Projects pursuing LEED certification earn points across several categories, including energy use and air quality, explains USGBC. Based on the number of points achieved, a project then earns one of four LEED rating levels: Certified, Silver, Gold or Platinum. The certification comes with a fee, but it can be adapted and applied to any building, from homes to corporate headquarters. LEED certification is a choice and not a requirement by the government, although it may be a requirement in any private contract. Students who enter their projects in the Solar Decathlon are judged by a rating system as well. Performance is part of being green. Whole Building Design The National Institute of Building Sciences (NIBS) argues that sustainability has to be part of the whole design process, from the very start of the project. They devote an entire website to the WBDG- Whole Building Design Guide. Design objectives are interrelated, where designing for sustainability is just one aspect. A truly successful project is one where project goals are identified early on, they write, and where the interdependencies of all building systems are coordinated concurrently from the planning and programming phase. Green architectural design should not be an add-on. It should be the way of doing the business of creating a built environment. NIBS suggests that the interrelationships of these design objectives must be understood, evaluated, and appropriately applied - accessibility; aesthetics; cost-effectiveness; functional or operational (the functional and physical requirements of a project); historic preservation; productivity (comfort and health of the occupants); security and safety; and sustainability. The Challenge Climate change will not destroy the Earth. The planet will go on for millions of years, long after human life has expired. Climate change, however, can destroy the species of life on Earth that cannot adapt fast enough to new conditions. The building trades have collectively recognized its role in contributing to the greenhouse gases put into the atmosphere. For example, the manufacturing of cement, the basic ingredient in concrete, is reportedly one of the largest global contributors to carbon dioxide emissions. From poor designs to construction materials, the industry is challenged to change its ways. Architect Edward Mazria has taken the lead to transform the building industry from a major polluter to an agent of change. He has suspended his own architectural practice to concentrate on the nonprofit organization he established in 2002. The goal set for Architecture 2030 is simply this: All new buildings, developments, and major renovations shall be carbon-neutral by 2030. One architect who has taken the challenge is Richard Hawkes and Hawkes Architecture in Kent, United Kingdom. Hawkes experimental home, Crossway Zero Carbon Home, is one of the first zero carbon houses built in the UK. The house uses a timbrel vault design and generates its own electricity through solar energy. Looking to a Sustainable Future Green design has many related names and concepts associated with it, besides sustainable development. Some people emphasize the ecology and have adopted names like eco-design, eco-friendly architecture, and even arcology. Eco-tourism is a 21st-century trend, even if eco house designs might appear to be a bit non-traditional. Others take their cue from the environmental movement, arguably begun by Rachel Carsons 1962 book Silent Spring- earth-friendly architecture, environmental architecture, natural architecture, and even organic architecture have aspects of green architecture. Biomimicry is a term used by architects who use nature as a guide to green design. For example, the Expo 2000 Venezuelan Pavilion has petal-like awnings that can be adjusted to control the internal environment- just as a flower may do. Mimetic architecture has long been an imitator of its surroundings. A building can look beautiful and even be constructed from very expensive materials, but not be green. Likewise, a building can be very green but visually unappealing. How do we get good architecture? How do we move toward what Roman architect Vitruvius suggested to be the three rules of architecture- to be well-built, useful by serving a purpose, and beautiful to look at? Sources Gissen, David (ed.) National Building Museum. Big and Green: Toward Sustainable Architecture in the 21st Century. New York: Princeton Architectural Press, 2002.How LEED Works. U.S. Green Building Council.Huseynov, Emir Fikret oglu. Planning of Sustainable Cities in View of Green Architecture. Procedia Engineering 21 (2011): 534–42. Print.Masood, Osama Ahmed Ibrahim, Mohamed Ibrahim Abd Al-Hady, and Ahmed Khamies Mohamed Ali. Applying the Principles of Green Architecture for Saving Energy in Buildings. Energy Procedia 115 (2017): 369–82. Print.Ragheb, Amany, Hisham El-Shimy, and Ghada Ragheb. Green Architecture: A Concept of Sustainability. Procedia - Social and Behavioral Sciences 216 (2016): 778–87. Print.Shaviv, Edna. Passive and Low Energy Architecture (Plea) Vs Green Architecture (Leed). 25th Conference on Passive and Low Energy Architecture. 2008. Design Objectives.  Whole Building Design Guide.Wines, James and Philip Jodidio. Green Architecture. Taschen, 2008.

Proposition 39 Essay Example | Topics and Well Written Essays - 1000 words

Proposition 39 - Essay Example The organizations against this proposition are the California Manufacturers & Technology Association and Friends for Saving California Jobs. As a supporter of Proposition Number 39, the â€Å"Tax Treatment for Multistate Businesses. Clean Energy and Energy Efficiency Funding. Initiative Statute,† this proposition is good for the State of California because it will result to significant tax revenues that will fund a sustainable approach to development, a development that will provide additional employment and extra funds for education. Numerous firms, organizations, business people, and individuals are in support of Proposition 39 because they know that its contribution to the increase in tax revenues is fair and will benefit the state in general. At present, California requires additional funds to finance its increasing public costs. Lawrence reports that California’s tax revenues primarily go to the â€Å"Big Three,† specifically education, human rights, and cor rections (235). With a high number of school-age population, California needs more funds, without necessarily burdening ordinary taxpayers. This proposition taxes the rich, where the money will benefit the entire state, including the taxed large businesses. State law presently allows the majority of multistate businesses to choose one of two methods to determine the amount of their income associated with California and taxable by the state: â€Å"1) Three-Factor Method and 2) Single-Sales Method† (â€Å"Analysis by the Legislative Analyst† 68-69). Multistate businesses are normally allowed to select the method that is most beneficial to them for tax purposes. Proposition 39 decrees that multistate businesses would no longer choose the method for determining their state taxable income that is most beneficial for them (â€Å"Analysis† 69). Instead, many multistate businesses would have to establish their California taxable income using the single sales factor meth od. Businesses that operate only in California would not be affected (â€Å"Analysis† 69). According to â€Å"Analysis by the Legislative Analyst,† this policy measure would raise $1 billion of additional tax revenues from 2013 (70). Around fifty percent of the revenues would then fund clean and energy efficiency programs: â€Å"For a five-year period (2013–14 through 2017–18), about half of the additional revenues—$500 million to $550 million annually—would be transferred to the Clean Energy Job Creation Fund to support energy efficiency and alternative energy projects† (â€Å"Analysis† 71). With significant funds for clean and green energy, the state will experience a cleaner atmosphere and more efficient public facilities. Aside from funding clean and green projects, the tax revenues will go to education budget increases. As the analyst of the proposition said: â€Å"For 2018–19 and beyond, the guarantee likely would be higher by at least $500 million†¦The exact portion of the revenue raised that would go to schools in any particular year would depend upon various factors† (â€Å"Analysis† 71). Lawrence reminds Californians that the state needs to build more schools and hire more teachers, while improving the curriculum (235). It cannot do so without an injection of additional funds that will not hurt common taxpayers. Proposition 39 will tax the rich companies, but these taxes will not go to waste because they will fund the long-term educational needs of Californians. While education is important,

Context of professional practice Essay Example | Topics and Well Written Essays - 4000 words

Context of professional practice - Essay Example Part One Legal principles basically refer to rules or standards of behaviour. These principles also refer to the supporting rationale for certain standards in the practice, including principles referring to their allowance or prohibition in the healthcare profession. The principles of ethical practice refer to the code of ethics for the healthcare professionals, clarifying specific elements of the practice including the ethical principles which emerge from or react to such specific elements. These principles serve as goals in managing the public health institutions (Public Health Leadership Society, 2002). Legal principles and principles of professional ethical practice refer to different aspects of the nursing practice (Royal College of Nursing, 2013). The legal principles refer to the legally mandated principles of healthcare while the principles of professional ethical practice are based on the standards of ethics which may not necessarily be mandated by legal provisions, but are still part of the minimum requisites of medical and nursing care (Dimond, 2008). Within the nursing practice, the legal principles refer to the principles laid out by the Royal College of Nursing in partnership with the Department of Health and Nursing and Midwifery Council. The ethical principles include the four basic health ethical requirements: self-determination/autonomy, beneficence, non-maleficence, and justice (McElroy, 2011). These four principles may not be specifically included as legally mandated principles in the nursing practice, but violations of these ethical requirements are still punishable by the law and by the professional councils (Thompson, et.al., 2006). In applying legal principles and principles of professional codes of practice, I discovered that making judgments and decisions during the practice must be applied as independent and non-mechanistic processes. My judgment as a clinical practitioner is required under the context of complying with the minimum le gal and professional codes of the practice. I cannot follow one and ignore the other because these principles help provide essential support for the effective management of patient conditions (Fry and Johnstone, 2008). Issues of responsibility and accountability in delegating activities to others may relate to problems on improper delegation (Leathard, 2003). Where certain functions are delegated, all the essential elements of proper delegation must be complied with, including the importance of delegating the task to a person who is trained and capable of expertly carrying out the assigned task (Gillen and Graffin, 2010). Accountability may still emerge in these cases where the delegator has not secured the necessary means to ensure that the task delegated is being properly carried out by a competent individual. This would include the responsibility of following-up the delegatee, and supervising his or her work (Gillen and Graffin, 2010). Delegating the task to oneself must also com ply with the same standards of the practice, including competence. Where competence cannot be ensured, the task must not be delegated to oneself. The aspect of the nursing practice which shall be subject of this reflection is the nursing care for diabetic patients. During my care for a diabetic patient, I discovered that

Clothes In Latin America Essay Example for Free

Clothes In Latin America Essay Clothes in Chile and general Latin America Clothing styles throughout Latin America vary from region to region and have been influenced through several different sources. Fashion in Latin America today and traditional fashions of Latin America differ dramatically. Climate, location, isolation, population, economy, history, colonial influences are many of the sources that have helped to contribute to these changes. Traditional Latin American fashion varied form region to region but maintained a distinctive appearance. Traditional and new aged Latino fashions are generally easy to decipher from each other. Modern fashion in Chile and most of Latin American have lost their traditional roots and are similar to North American. It has become the norm to see a citizen of Chile walking the street in Gap or American eagle. The amount of traditional roots left in clothes largely depends on the location. Rural Latin American and Chile clothes are much more traditional than in the cities. Rural Chileans and Latin Americans who live in tropical climates prefer lightweight cotton clothing in general. Men usually wear lightweight cotton clothing and loose fitting cotton shirts. The majority of the woman dress in long skirts and blouses. In contrast, people who live in mountains or places of high elevation need heavier clothing for protection against the cold. Both men and woman alike wear ponchos or will simply use blankets with a slit for the head. Woman also dress in full skirts, long sleeved blouses, and shawls. Different lifestyles require different sorts of fashion. Farmers wear straw or felt hats to protect themselves form the sun. In the highlands men often wear coarse hand woven shirts and baggy pants. Rural people generally go barefoot or in sandals, and some even make shoes out of automobile tires. Despite modernized fashion Chileans and other Latin Americans, will dress more traditionally for special events or occasions. Chilean cowboys (Hausas) wear big flat-topped hats, heavy ponchos, colorful sashes, fringed leather leggings, and boost with spurs. This is a traditional outfit for Hausas in Chile. The clothing of the Araucarias Indian women of south-central Chile includes brightly colored shawls and heavy silver jewelry. Many Indian groups wear brightly colored clothing with traditional patterns. In such groups, each area/village has its own special designs and colors. Colonials played a large and important role in the alteration and adaptation of Latin American fashion. The cultures different styles of clothing mixed together and became more European/American as time went on. Over the years factories have bee built throughout Latin America and Chile, many of which produced clothes, influencing fashion further. Media greatly promoted the Americanization of clothes in the Hispanic culture as well. Different regions have held on to their native clothes styles better than others. Traditional clothing, however, can still be found in certain areas of Latin America today. Areas that are more isolated than others have a better chance of holding on to their traditional way of dress. Because these regions are isolated they have not been as colonized as other areas and are visited by outside locations less often. Even if a location isn t necessarily isolated the physical characteristics and weather can cause traditional dress to continue. Extreme heat of cold, high winds, and a rocky area of land are examples of factors that cause modernization to decrease. Clothes worn in Latin American countries today differ greatly from region to region. In Ecuador the Otovindions are well known for their distinctive weave pattern, bright colors, and sharp depiction of figures in their clothing. Clothes in Ecuador and many other Latin American countries are hand made to a larger extent than in America. Bolivia is very much in touch with their traditional roots in clothing today. Many men and boys wear brightly colored knitted caps with earflaps, which help to keep them warm in the highlands. Due to warm weather in certain areas of Bolivia many Bolivians wear lightweight fabric, especially lightweight cotton. Despite the changes in civilization the many native Bolivian Indians are able to maintain their traditional style of clothing and customs. The woman wear their hair in long pigtails with a soft derby hat on their heads. Bolivian women will wear an apron over a bright skirt with many underskirts, which are cool.

The Errors in Affirmative Action :: Critical Thinking Essays

Although much of the reasoning behind Affirmative Action is good, it goes wrong in a few major ways. Affirmative action is meant to bring an end to discrimination. In trying to do so, though, it elevates the so-called disadvantaged minorities above other groups. In addition, the members of the particular minority groups are stereotyped according to the group they are in rather than being looked at as an individual. Affirmative action also makes the assumption that minority groups are, in fact, disadvantaged. Another result is that the tables are turned and whites are discriminated against. Lastly, and most importantly, Affirmative Action can force people to go against their religious beliefs, and in doing so, it breaks the First Amendment to the Constitution. To begin with, Affirmative Action is meant to bring an end to discrimination. In reality, it creates more discrimination in many different ways. For example, members of minorities are elevated above those in other groups. As the book states, Affirmative Action "seeks to correct the effects of past discrimination by favoring the groups who were previously disadvantaged. Favoring one group isn't any way of solving discrimination problems; it just creates more dissension between groups. According to Merriam-Webster's Collegiate Dictionary, discrimination means "to mark or perceive the distinguishing or peculiar features of." Affirmative Action directly creates discrimination. People of minority groups are stereotyped, often incorrectly, as being disadvantaged, simply because they are a member of that group. Not only is it stereotyping of minorities, but also of whites. It creates the assumption that whites are better off than minorities. Affirmative Action looks at the members of a group and makes assumptions, stereotyping the members in the group rather than taking each member of the group and examining that person. Members of minority groups often feel inferior because, as members of those groups, they get special privileges. According to the first amendment to the Constitution of the United States, the government cannot make laws "respecting an establishment of religion." The government cannot both support Affirmative Action and uphold the first amendment at the same time. The goals, actions, and restrictions resulting from Affirmative Action can easily be against a person's religious beliefs. Take, for example, beliefs on homosexuality. What happens to a religious organization that is against homosexuality and wants to have only straight members of their religion hired. According to Affirmative Action, they can't discriminate based on sexual orientation or religion.

Othello Response

janskii – Othello Response. Mr. jannski Othello Response After reading â€Å"Othello† by William Shakespeare i found it to be a very intriguing story that contained great details and imagery. This tale also includes a fascinating plot line. I can relate to the text in this story very well. The character Rodrigo is very much alike me because i have been in the situation alike where, i had feelings for someone who had absolutely no mutual interests back to me and the person i had interests for had feelings for someone else.I can fully relate to the jealousy that Rodrigo continues to experience. This does not conflict with which i see the world. I see the world as, you cant fix something without resorting to violence. In the story, theres violent themes such as hatred and a great example of this would be when Iago says that he hates Othello. â€Å"I hate the Moor, And it is thought abroad that ‘twixt my sheets ‘has done my office. † He says that he hates Othello because rumors point to Othello sleeping with Iago’s wife.In the text, Iago tries to provoke Brabantio by telling him his daughter is seeing Othello, whitch triggers very vulgar language. This can be explained when Iago proclaims, â€Å"Even now, now, very now, an old Welhaf 1 black ram is tupping your white ewe†. Thats my opinion on this tale of different emotions, which contained many themes and is serious, yet comical in some parts. Its a hard read for a 10th grade honors class, so reading pages multiple times would ensure a good understanding about this story. I can fully relate to the jealousy that Rodrigo continues to experience.This does not conflict with which i see the world. I see the world as, you cant fix something without resorting to violence. In the story, theres violent themes such as hatred and a great example of this would be when Iago says that he hates Othello. â€Å"I hate the Moor, And it is thought abroad that ‘twixt my sheets â⠂¬Ëœhas done my office. † He says that he hates Othello because rumors point to Othello sleeping with Iago’s wife. In the text, Iago tries to provoke Brabantio by telling him his daughter is seeing Othello, whitch triggers very vulgar language.This can be explained when Iago proclaims, â€Å"Even now, now, very now, an old. black ram is tupping your white ewe†. Thats my opinion on this tale of different emotions, which contained many themes and is serious, yet comical in some parts. Its a hard read for a 10th grade honors class, so reading pages multiple times would ensure a good understanding about this story. I can fully relate to the jealousy that Rodrigo continues to experience. This does not conflict with which i see the world. I see the world as, you cant fix something without resorting to.Ery now, an old black ram is tupping your white ewe†. Thats my opinion on this tale of different emotions, which contained many themes and is serious, yet comical i n some parts. Its a hard read for a 10th grade honors class, so reading pages multiple times would ensure a good understanding about this story. I can fully relate to the jealousy that Rodrigo continues to experience. This does not conflict with which i see the world. I see the world as, you cant fix something without resorting to.

Not My Business and ‘District 6’ compared Essay

The poem ‘Not My Business’ is written by a Nigerian poet Niyi Osundare. This poem is a dramatic monologue and uses a fictional narrator to reflect upon how the Nigerian society is affected by the political and military misuse of power and authority in addition to the people’s rejection to revolt against injustice. The poet uses the narrator’s ignorant and selfish personality to display the abuse of power not only in Nigeria but also around the globe. The title ‘Not My Business’ is short and simple to communicate the idea that South Africa’s socio-political status has not changed since the end of apartheid. The tone is very direct and shows the narrator to be ignorant and selfish. In addition to this, the structure of the poem emphasises his detachment with the people; the lines in which the narrator talks about himself are kept separate by the poet to stress his feeling of superiority over others. However, the narrator suffers the same fate at the end of the poem. The first stanza consists of Akanni being kidnapped. ‘They picked up Akanni one morning’. The poet uses the kidnapping to emphasise how the government’s attitude towards the public is like. The use of ‘they’ is an obvious indication of the military to the audience but is kept vague to engage the reader’s mind to the poem. Furthermore the poet uses ‘stuffed him down the belly’ to make the reader feel as though the government are like predators waiting to leap at anyone who opposes them. Osundare also uses this stanza to elaborate on the soldiers’ relentlessness towards the people, ‘beat him soft like clay.’ He uses this line to show the cruelty and injustice laid upon the people, because of the abuse of power and violence used to discourage individuals who resist them. The word ‘clay’ helps to describe the methods of torture used to punish attempts at what the government calls transgression. The poet goes on to show the ignorance of some of the people, ‘What business of mine is it so long they don’t take the yam from my savouring mouth.’ The narrator’s selfishness is shown by the mention of ‘yam’ which represents his food, comfortable home and self-occupied lifestyle, despite mentioning what happened to Akanni. Also, the poet uses the narrator’s eccentric personality to reach out to people who share a similar attitude. Additionally, the word ‘savouring’ helps to illustrate the greediness and materialism of the narrator in the reader’s mind. The second stanza begins by showing the mysteriousness of the military, ‘They came one night’. This implies that the army can come at anytime and the people are never safe. The narrator further goes on to show the brutality of the military, ‘booted the whole house awake’, which suggests that the army has injected fear in the minds of people. An abrupt feeling is formed with the use of ‘booted’ creating a sudden sentiment of fear. Furthermore vague terminology is used by the narrator to describe what happened to Danladi. ‘Then off to a lengthy absence.’ This emphasises the narrator’s desire to distance himself from reality. The poet uses the phrase ‘lengthy absence’ to show the narrator’s unwillingness to acknowledge that a threat is eminent from the government. Therefore the narrator regardless, lives with the atrocities that surround his society. In the third stanza Chinwe is fired from her job. ‘Her job was gone.’ The poet once again shows the government can strike at anytime any day. Osundare uses the repetition of ‘no’ to emphasise that Chinwe was sacked without legitimate reason. He does this further with ‘a stainless record’. This shows the influence and injustice of the government in the society as well due to the incident occurring in spite of Chinwe’s innocence. The refrain is used to make the reader feel that the narrator doesn’t have any remorse or guilt for not caring about the other people around him. The last stanza involves the narrator himself being taken away, ‘And then one evening as I sat down to eat my yam a knock on the door froze my hungry hand.’ The narrator’s tone is fearful and surprised. His ‘hungry hand’ shows his selfishness and greed. The poet uses alliteration to put emphasis on this. Furthermore, the repetition of ‘waiting’ creates tension in the reader’s mind and stresses the helplessness of the narrator when his own words come back to haunt him. It also coincides with the second stanza where the jeep is also ‘waiting’ for danladi. Lastly, the structure of the stanza shows the irony of the narrator’s situation, that he also suffers the same fate as his neighbours. The poem District 6 is written after apartheid by Tatamkhulu Afrika who is a white South African poet and is a dramatic monologue. Afrika amplifies his anger at the situation of South Africa by using a black South African narrator to show that discrimination is still widely active. The narrator feels the post-apartheid period should have been different. Throughout the poem the poet voices his disappointment with the racism and discrimination. The poet’s attitude consists of anger and frustration which is reflected and emphasised at the end of the poem where the narrator want to resort to violence. District 6 is shown to now be a run-down levelled place, ‘Small round hard stones’. This quote displays to a certain extent how District 6 has not changed since the apartheid government destroyed the area. In addition, the poet uses the consonance in ‘small round hard’ to depict the hostile and unpleasant environment. Furthermore, he uses a bitter tone, ‘seeding grasses thrust bearded seeds’. This is shown by ‘thrust’ which carries an aggressive attitude making the statement resentful. This is emphasised by the continuous repetition of ‘sss’ sounds used in this stanza. The narrator continues to stress District 6’s destruction, ‘trodden on, crunch in tall, purple-flowering amiable weeds’. He repeats the same idea twice using ‘trodden on’ and ‘crunch’ for emphasis showing the unchanged situation of district 6. The poet further uses the narrator to show a sense of belonging to District 6 in the second stanza, ‘my feet†¦my hands†¦my lungs†¦my eyes.’ Throughout the stanza the narrator emphasises his recognition and ownership of District 6 as if he grew up there. His defiant tone suggests that he is demanding back what is his and continues to do this with the repetition of ‘my’. At the end of the stanza anger is shown which shows his connection with District 6. The poet goes on to emphasise his anger at the contrast between races. ‘Brash with glass, name flaring like a flag, it squats’. He uses an aggressive tone to display his fury at the existence of a structure with thrives on racism. The rhyming ‘ss’ sounds at the end of ‘brash’ and ‘glass’ help to fuel the effect of anger in the reader’s mind. Also, the narrator shows how active and unopposed racism thrives through, ‘name flaring like a flag’. This shows the freedom of racism specifically because the inn is located in District 6 due to its significance in South African history. Furthermore, a mocking tone is used for emphasis with ‘it squats’, suggesting the white are occupying the inn illegally. Tatamkhulu relates to the title in the fourth stanza, ‘No sign says it is, but we know where we belong.’ The narrator conveys a mocking tone which echoes the idea and base of the poem, coming from the title ‘Nothing’s Changed’, that the situation of District 6 has been constant due to whites still occupying it since apartheid. The stanza is used to remind the reader of the cause of the destruction of District 6 which happened due to racism and discrimination. Furthermore, the poet uses the narrator to how his exclusion and separation from the white society, ‘I press my nose to the clear panes.’ This shows the narrator’s curiosity, but also suggests the existence of an invisible barrier, ‘clear panes’, between him and the whites. In addition, the narrator anticipates and emphasises the lavish lifestyle, ‘know before, I see them, there will be crushed ice white glass, linen falls, the single rose.’ The poet creates an atmosphere of luxury and beauty in the reader’s imagination. The use of ‘single rose’ at the end of the stanza suggests an upper-class influence. The reader is made to feel anger and disposition to antagonism towards the unfairness and discrimination directed from the white society. The next stanza leans towards the inequality still overshadowing the non-white society, ‘working man cafe sells bunny shows, take it with you, eat it at a plastic table’s top.’ The blacks are shown to be a lower class which contrasts to the upper-class whites in the previous stanza, despite the end of apartheid. The narrator also uses ‘plastic top’ to show the difference and neediness between blacks and whites. The last stanza reverts to the main picture of the poem, ‘boy again†¦hands burn, for a stone, a bomb to shiver down the glass’. The use of ‘boy again’ suggests that nothing has changed since the narrator was a boy and the word ‘shiver’ reflects the frustration in the narrator’s mind. Furthermore, the use of ‘stone†¦bomb’ helps the reader to understand the possible causes of violence throughout South Africa to be like calls of anger against racism. To conclude, the poem ‘Not My Business’ was written because the Nigerian public has no motivation to rebel and fight against injustice or tyranny enforced by the government. The narrator is shown as an example of what will happen to the people if they refuse to repel the injustice laid upon others and that they will eventually succumb to the same fate if they continue to be ignorant. In the second poem, ‘Nothing’s Changed’ summarises that South Africa has not yet managed to overcome its issues of racism, injustice and inequality despite being in the post-apartheid era. The poem acts as a plea to all South Africans to come together and unite to create a civilised society with equal rights. In my opinion, both poems share the idea that the people should unite and act against injustice and oppression, though in different ways; the message is universal: Unity will bring peace and harmony amongst the people.

Essay Exodus 16

Essay Exodus 16 Essay Exodus 16 Fiona Giguere Professor Kroger Varieties of Christianity October 8, 2014 Exodus 16 (Manna) The stories in the Bible have many different ways that they could possibly be interpreted, and the messages and lessons of the stories can differ depending on the way that the story is interpreted. Therefore, different groups of people often reinterpret the stories to fit their own beliefs and purpose. Christian beliefs are based off of Judaism, therefore many of the stories that the Christians preach were originally Jewish. While the Christians kept many of the stories, they often altered them or at least reinterpreted their meaning to better suite their new and revised religion. Sometimes a story may be rewritten multiple times, adding in different details and points. For example, in both commentaries on Exodus 16, (Mays 135) and (Karris 97) at least three different narrative sources are mentioned for writing different versions of the story and then being combined into the one we read now. This lead to a more jumbled and confusing story, with different views all i ntertwining. It is so jumbled, that most of the commentary in (Mays 135), is sorting out who wrote what part and which facts are present in which story and when different details were added or left out and how all of this came together to create the final product. It is because of this that the quail seems randomly thrown in the story and only mentioned once, it may have played a greater role in an earlier version of the story or a later writer thought that it was unrealistic that they could live off of only manna, but for one reason or another it made it into the story. In it’s original, Jewish contest, Exodus 16:1-36 is rather easily interpreted. The story is of the people that Moses released from slavery in Egypt. One month after their release, they are living in the dessert and while they have been granted water to quench their thirst, they are now complaining of their hunger, and some are even wishing that they could have died in Egypt while still under slavery, instead of being freed, because then they would have at least died with a full stomach. Yahweh grants them â€Å"manna† which is a sort of honey-like bread substitute that God sends down to them from the sky every night. However, they have rules that they must obey, they can only gather what they need for that day and are not allowed to save any overnight, or else it will go bad and be of no use to them, except for on the sixth day when they are told to collect two days’ worth of manna so that they can save half of it for the seventh day and it will not go bad, because the seventh day is the day of rest and they will not be able to find any manna on the seventh day, nor should they look for it. Moses then commanded Aaron to preserve a jar of manna and place it in front of the Lord. In the original Jewish context, this tale was interpreted to show how God cared for his people and showed his greatness through miracles once again, and that if you honor God and believe in him, wha t he provides for you will always be enough, (Barton78). It also shows His graciousness because He did not punish the people for complaining and not maintaining their faith in Him through the difficulty. Its last purpose, was to implement the Sabbath or day of rest, which is a strong tradition in Judaism, while this story does not give an explanation as to why we have Sabbath, it shows that it is something that Yahweh wanted his people to follow and how they should do as he wishes, (Karris 97). Christians later added more in depth meanings to the story, while for the most part, keeping the original messages as well. The Christians already hold great significance in bread as the word of God through other stories in the Gospels, therefore they give the manna a greater meaning because of what was stated in Luke, that bread is the word of God. While in the original story, the bread just stood for the sustenance that God gave his people so that

How To Use Instagram For Business The Best Guide - CoSchedule

How To Use Instagram For Business The Best Guide Theres a lot of hype around Instagram, and how important it is for businesses of all sizes? But, should you actually believe it? The answer is a resounding yes. With 800 million active users per month, its impossible to ignore if you want to get your brand in front of your target audience. The next question you probably have is, How exactly do I use Instagram to build my business? Theres a lot to know, and your success will rely on a mix of smart strategy and creative execution. Fortunately, youre in the right place. In this post, well cover everything you need to know to start growing your brand on this important social network. Youre about to learn: All the basics, from setting up a business account to setting ambitious yet achievable goals. How to shoot awesome photos and create great visual content thats perfect for the platform. The best ways to analyze your content and measure your results to prove your work makes a difference. Plus, youll know everything you need about different post formats, how to leverage Instagram Stories, and more. + Instagram = Success: Did you know you can schedule Instagram posts on one integrated marketing calendar platform with ? See how it works. Then, start your free trial or schedule a demo. How to Use Instagram for Business: The Most Complete Guide via @ Table Of Contents: Building the Business Case for Using Instagram Setting Up Your Business Profile Optimizing Your Instagram Business Profile Find Influencers In Your Niche to Follow Set Instagram Marketing Goals Plan a Basic Instagram Content Strategy Building Your Visual Style And Brand Aesthetic On Instagram Growing Your Audience and Engagement Instagram Best Practices Schedule Instagram Posts With Make Creating Instagram Posts Easy with these 100+ free stock images. Use these as the basis for your own creative content to help you get started fast. Then, follow the tips in this post to take your Instagram marketing to the next level. Building the Business Case for Using Instagram You might be here because you're curious if Instagram has any actual business value. To make that decision, it's helpful to have hard data. Check out these stats: How to Get Started: Setting Up a Business Account The very first thing to do in order to start marketing on Instagram is to set up a business account. This video from Alex Fleck will help show you the steps: Take some time and use Instagram yourself before using it too heavily for your business (if you're not someone who uses it personally). Optimizing Your Instagram Business Profile Next, make sure your profile is completely optimized. This means: Writing a compelling bio. You have 150 characters to summarize what your business is about. Use a recognizable profile image. Your logo is typically a sound choice. Choose a good profile link. On Instagram, links are only allowed on profiles (and not on posts). Two options are your brand's website homepage  or a link to a new page or piece of content you're promoting.Find Influencers In Your Niche to Follow When you're first starting out, you'll need to choose accounts to follow. Here are some types of accounts to think about starting with: Your partner brands. Companies you work with are a great place to start. Influencers in your niche. These are people and brands that your audience follows. Start by searching a few keywords for accounts related to your brand or product. Brands you're inspired by. This will help you get ideas for your own posts and campaigns. Your competitors. Nothing wrong with keeping tabs on what they're up to. While doing so, note what type of  content  works for them, and find out what your competitors  are doing. Ask yourself these questions: What draws you to their Instagram posts? How often are they posting? What do you dislike about their posts? What type of information do they include in their profile? Is there a consistent theme? Keep what you learn in mind for later. Set Your Instagram Marketing Business Goals Once you have some research and inspiration stored away, it's time to think about your business! What are your goals as a company? Here are some Instagram goals you might want to focus on: Increasing  your follower count Growing your brand awareness Greater engagement Whatever your goal might be, make sure it's clear and concise so that you can always refer to it throughout your Instagram process. When it comes to your goals, you’ll also want to make sure to use SMART goals. Is your goal specific,  measurable, attainable, relevant, and time-based? Use the SMART goals to purify your goal to its most  simple, effective form. For example, a great goal would be: "We want to increase our following by 20% over the course of the next month." This goal is specific in what metric to track, states the desired outcome, and has a clear deadline for that outcome. Recommended Reading:  How To Use Social Media Analytics To Create The Best Content Aligning Instagram Metrics With Business Objectives Growing an Instagram following and getting tons of engagement on your posts is great. But, if your goals are connected to actual business outcomes, then they don't matter much. So, when you're setting goals, know how you're aiming to improve your brand each time you post. To do this, select metrics to track that help drive certain business objectives. Follow this chart to help you select business goals and pair them up with the best Instagram metrics: Know How You'll Measure Your Instagram Marketing Efforts It can't be stressed enough how important this one is. Whether you're starting out or revamping your current Instagram, it's time to start recording your data! Remember that one aspect of SMART goals? Measurable. If you can't track your efforts, you'll never be able to see if your strategy is working. Use Google Sheets or Excel to track the analytics behind your posts. Make sure to record these 5 elements of every Instagram post from here on out: Date Total Followers Type of Post (i.e. Culture, Product, Inspiration, etc.) Time Engagement after x amount of time Once you have this data from all of your posts, you'll be able to make smart, strategic decisions every time you post. Find what works, take out what doesn't, and watch it grow your Instagram account. Create a simple spreadsheet like this (click File Make a Copy, or recreate something similar for yourself): Then, track your performance for each post over time. Do This With : Want even more analytics? Try out 's social sharing and analytics functionality for Instagram (and all your other social networks). It's the easiest way to schedule and measure every post alongside all your marketing projects and campaigns, all in one marketing management platform. Plan a Basic Instagram Content Strategy Now, before you go posting just anything on Instagram, understand why you're creating that content in the first place. Everything you post should have a purpose, support your goals, and strengthen your brand. Outlining a simple content strategy can help achieve these aims. Start With Your Story The final step  in defining your strategy is to brainstorm how you can connect the story of your product to your audience.  What was the original idea that made your business idea come to life? Take that and run with it. For example, Lululemon was founded on the  idea that working out together could also cultivate  community. According to their website, "Our vision for our store was to create more than a place where people could get gear to sweat in, we wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility." The idea was simple: Health and community to live a fuller life. That is their story. On their Instagram account, that same narrative continues to tells the story among all of their posts: It's almost instantly evident what they're about, and it's consistent across their entire page. In order to find your own narrative, ask yourself these three questions: What is the core idea behind your product? What do people love about your product? What would your audience miss about your business if you stopped tomorrow? These three questions will help shape your story. Combine your narrative with your goal, and now you have a strategy. To find success on Instagram, you need to find your narrative. Understand Which Post Types Work Best Now that you have an awesome strategy in place, it's time to decide what types of posts you want to share with your audience. Every audience is different, so trying out different types of posts to see what works will be very beneficial for both audience building and increased engagement. Inspiration: Inspirational posts are really great for motivating your audience. Who doesn't need a good morning pick-me-up? Inspirational posts often come in the form of quotes, so find some key people who believe in your narrative and/or goal, and use that as a starting point. Company Culture: Culture posts are ones that truly align with the heart and core values of your business. It could be for fun and play, or something you personally support. Either or, culture posts are great for being transparent and honest with your audience. Show them who you really are! Let them share in your funny, office shenanigans behind the scenes. Product Posts:   While maybe the most obvious, product posts are one of the most essential Instagram types to use.  After all,  the ever-present goal is always to grow your business, right? Instagram is a great platform to show off how your products work, promote new stuff, and get people interested in what you have to offer. Event Photos: Attending a conference? Hosting an event? Snap some shots for Instagram. Interesting Stats: Everyone loves a fact or figure that sounds almost impossible to believe, but is totally accurate. Stats that help businesses make decisions are great, too. Designed Images: Event flyers, ads, and other such items would fall under this category. See Some Instagram Post Examples It'll be helpful to see some examples of what good Instagram posts look like. Here's a handful to check out: Inspiration from Gary Vaynerchuk: . Winners love the hate - #garyvee - Tag a winner A post shared by Gary Vay-Ner-Chuk (@garyvee) on Apr 18, 2018 at 2:30pm PDT Culture from : 2017 might have been our best year yet. We opened a brand new office, hired a bunch of great people and added a boatload of new features to help marketers get even more organized. Thank you for a great year, rs! #thankyou #marketingteams #getorganized #nye2017 #marketing #marketingprojects #contentmarketing #contenthacking #projectmanagement A post shared by (@) on Dec 31, 2017 at 8:33am PST Product from Nike: Live from London, the next chapter of @nikefootball has arrived. Introducing the #Mercurial Superfly 360, built for the fastest players in the game. â  â‚¬Ã¢  â‚¬ â  â‚¬ Check out our Mercurial Instagram Story to see more from the launch event. #BornMercurial A post shared by nike (@nike) on Feb 7, 2018 at 11:40am PST Event Video Post from Red Bull: No perfect performance, no problem.   #redbull1976games #oldschool #skiing #winter #snow #fun A post shared by Red Bull (@redbull) on Mar 20, 2018 at 2:11am PDT Interesting Stat from ESPN: Jaylen Brown is doing things in the playoffs that haven't been done in 8 years 💠ª A post shared by NBA on ESPN (@nbaonespn) on Apr 22, 2018 at 2:15pm PDT Designed Image from Mod Cloth: It’s World Art Day! Who’s your fave female artist? #WorldArtDay A post shared by ModCloth (@modcloth) on Apr 15, 2018 at 9:02am PDT Recommended Reading:The 6 Types Of Social Media Content That Will Give You The Greatest Value Building Your Visual Style And Brand Aesthetic On Instagram One of the  unique qualities about Instagram among all the other social platforms is that it's primarily visual with its ongoing feed of imagery. This allows business to visually show off their product, rather than just  tell; however, this also presents a challenge. How can you make your  business narrative seen through a consistent, visually appealing brand? Here are five key factors that will ensure your Instagram feed looks great and tells your story well. Build your brand on #Instagram the right way.The Bare Essentials While top-notch, expensive camera gear surely  has its benefits, it's definitely not required to have a great visual presence on Instagram. What you do need is a smartphone with a camera, and some good natural  light. Whether you're taking photos of people experiencing the benefits of your product outside, or you're taking photos of physical  products indoors, these two are essential  to get going. To watch how to post to Instagram on your iPhone check this video from Jana Williams. Natural Lighting Quality lighting for your photos can take them to the next level! The best lighting source is found outside, but there are also ways to capture this gorgeous light indoors. If you want to take your photo outside, the best time of day for lighting is called golden hour. This is the hour after sunrise or before sunset when the skies turn golden and make everything seem magical. Depending on where you live, taking photos at those times of day may not be ideal, so if you need to take photos in the middle of the day here are a couple of tips: 1.  Avoid direct, high-noon sun outside. In the middle of the day, the sun is directly above which can cast harsh shadows on your subject. Instead, we want evenly lit light to highlight your subject so to avoid the bright sun, find some shade. In the shade, your image will have even light, making for a wonderful photo. 2. Avoid dark, indoor spaces. While its common to have offices and buildings with  tiled, white fluorescent lighting in the ceiling, this is not ideal for your images because it will make them appear yellow. Instead, try finding a nearby window that has some room for your photo. This way, you'll capture the great natural lighting while still being inside. 3.   Use a reflector. If you can't go outside and you don't have any windows nearby, you can purchase a $20 reflector to help you bounce the available light. I personally use this for my photography, and it always comes in handy. Simply choose to either add more light with the silver or gold sides or take away light with the white, diffuser side. Tilt the reflector side-to-side as well as up-and-down until you see the desired light, and you're all set! Rule of Thirds When it comes to visuals, the layout of your subjects can also be optimized to create visual interest. Using the rule of thirds, you can ensure your image is balanced, natural, and professional.  The rule of thirds creates a 9-part grid providing four lines where your subject can  be placed. Recommended Reading: How To Create A Marketing Strategy That Will Skyrocket Your Results By 9,360% Choosing Your Filter One you've taken your image with great lighting, positioned with the rule of thirds, and have taken your image, its time to edit it! The first thing you'll want to do,is choose your filter. Filters are several different styles and editing presets that are ready to use. There are an extremely high number of filter options out there today from a variety of apps, including Instagram's 21 default filter options so be careful when you choose your filter. Ask yourself this: Does this filter reflect the mood of my business narrative? Does this filter draw attention to itself or does it enhance my subject in the photo? Is this filter consistent with my other imagery? Once you've chosen a filter or two that works best for your business, make sure to stick with that filter. While it's okay to experiment right away, too many different filters at once can disrupt the mood and emotion of your Instagram feed as a whole. When your audience goes to your account and sees nine images together, consistency needs to be evident in telling your story well. Find a couple of filters and stick to it. Brands on Instagram: use consistent filters to create a consistent look.Some Popular Instagram Tools From start to finish, there are apps and tools out there to help you get the best photo possible. Here's a grand list of some of my favorite photo tools from creation to hitting publish: VSCO: Use their camera grid to apply the rule of thirds, and utilize their hand-crafted filters for great color. Snapseed: Once you've taken your image, open it in Snapseed for several advanced editing tools and filters. Filterstorm Neue: While only available for iPhone,  the app has a diverse collection of customizable editing options. TouchRetouch: Need to edit out something? This app is perfect for detailed retouching! ProCamera: If you'd like more control of your iPhone camera, this app allows you the full functionality. While there are several more tools out there, these are the ones that have worked best for me and . Explore the different options, and see what works best for you. Every workflow is unique, so choose an app that matches your photo process best. Growing Your Audience And Engagement First of all, congrats! You've thoroughly developed your Instagram strategy, created some awesome Instagram posts, recorded your data, and now its time to optimize everything for the next level of audience engagement! At this point, you know what works well and you're ready to fine-tune everything to achieve your goals faster and better. There are eight  easy steps to optimizing your entire Instagram account from the descriptions and imagery, to tagging others and building a community. Here's how to grow your following on #Instagram: Write Perfect Post Captions Instagram is all about striking visuals. But, having the perfect caption can help give your images better context and make them more engaging. Follow these guidelines every time you write post copy: Using Hashtags Hashtags are really important to your Instagram posts because they allow others to find you that may not have heard of your product before. They let you reach a broader audience, and who doesn't want that? An easy way to find what hashtags are currently trending is to use Top-Hashtags.com.  They provide a nice, clear list with the highest rated hashtags and how many posts currently have that hashtag. It also lets you click on the hashtag to see examples of how others are using it! How many hashtags should you use? That's a great question. Instagram allows you to use up to 30 hashtags for each post, but its best practice to use 5-10 hashtags. While more hashtags often is better, is always important to remember to avoid being  spammy. You can find the perfect amount of hashtags to use by doing two things: Look at what other hashtags the influencers in your industry are using and how many. Test your own Instagram posts with a variety of hashtag amounts, and see what works best. Tag Industry Influencers In order to grow your community, look to the big influencers and see how you can involve them in your Instagram strategy. Not only can you learn from them, but you can easily share their quotes, products, and other resources within your own posts that align with your business' narrative. For example, we're big fans of Seth Godin and his mantras so we've  read a bunch  of his content. He has so many great takeaways, and we want to share that with our own audience, too.What's that one thing constantly on your mind that you've always wanted to do but just haven't taken the leap? Maybe it's time to just go for it! #vscocam #vsco #bismarck #photography #content #contentmarketing #socialmedia #team #culture #calendar #quote #inspiration #office #mantra #motivation #justdoit #sethgodin A photo posted by (@) on Sep 15, 2016 at 8:12am PDTWhen you share content  from others, make sure your posts are still original. Take your own images, design your own quote graphics, and still create something that matches your own business, but remember to give them credit. Tag them in your posts so that they see it, their audience might see it, and then watch your audience grow. Recommended Reading:How To Get Insanely Loyal Followers On Social Media Adding A Location Every Instagram post has the option to add a location to it. This is yet another way Instagram users can search to find people to follow. If your business is known especially in a specific region, this is even more valuable! You can either search for your location and find it using maps, or you can create your own custom location.  Custom locations can be especially helpful for business events as you can add a personal touch. Using Instagram locations are a simple extra way to allow your potential audience  to find you. Add a location to your Instagram posts to target local audiences.Optimize Your Link In Your Profile Instagram has a very minimal profile space to personalize the information to your business and its goals, so businesses must take advantage of what they're given. One of the best ways to do so, is by updating and modifying your link  for each Instagram post. While a best practice is to have your business or product website link there  on a long-term basis, feel free to customize that link with posts that direct your  audience to something more specific. Do you have a feature launch coming up? Was your business just featured on a reputable news source? Use those opportunities to post about it on Instagram, and directly link to it in your profile. Don't forget you can drive Instagram traffic with profile links.This allows your audience to avoid mis-typinganything, and gives instant access to precisely what you want them to see. Just remember to add "link in profile" to your Instagram post description, and then they'll know to hit the link in your profile. For example, recently announced our new podcast series, Actionable Content Marketing, and used Instagram to direct our audience to that specific page for easy accessibility: Create An  Instagram Engagement Pod InstaRevealed  recently launched the new idea of comment or pods so that users could connect more with their industry niche, while also growing each other's engagement. Once you sign up, you're placed into a 5-10 person direct message where you can send the heart icon every time you post. The heart alerts the group to check it out, like and comment, and boost your engagement. If you'd like to do this for your business, you can sign up on their website. Maybe you'd like an engagement comment pod, but with people and brands you know! Well, that's possible too. Make a list of the 5-10 key people you'd like to include in your group. Contact them, tell them what it's about, and let them accept your invitation. Then, simply create a direct message, and add your biggest fans, industry influencers, or  anyone else on your list. The next time you share an Instagram post, go to that direct message and choose the heart icon. Your engagement group will know exactly what to do, and suddenly you'll have great engagement and interaction on all of your posts. Of course, this engagement group is for their posts as well. Make sure to reciprocate the Instagram love by commenting and engaging with their content. By simply choosing to work as a supportive community, you'll also interact with all of their audience's. It's a win-win for everyone involved. Have you tried building an Instagram engagement pod?Post at the Best Times for Instagram Instagram is a mobile-focused app. And, since users are frequently on their phones, this means almost any time is a great time to share on the platform. But, are some times shown to be better than others? This graphic shows our findings: Now, your best times may vary from what research shows. Remember that data that you started collecting? This is where it comes into play. Analyze all of the times recorded in your note, as well as the engagement levels for that post to find the best time to post for your business. To do this, follow these three steps: First, in order to simplify your times, categorize them by hour. (i.e. All posts published within 9am, 10am, etc.) Then, tally how many posts you had within each hour. Now let's take a look at your engagement. Under the same hour categories, write down all of the engagement scores associated with that hour. Once that's complete,  add up the total engagement score for that hour. Next, divide it by amount of posts in that hour. You've now found your average engagement for posts published during that hour. You'll want to repeat this process for each of your hours, and then it will be loud and clear what time(s) work best for you! Recommended Reading:The Best Times to Post on Social Media (According to 23 Studies) Know How Often To Post Along with the best time, frequency is a major factor when publishing to Instagram. On one hand, you don't want to post so often that it looks spammy and turns away your followers, but on the other you want enough posts that continually build up for your Instagram community. According to Buffer, the top brands post about 1.5 times per day. So what does that mean for you? Let's test it. For each week that you recorded, count how many Instagram posts you've published. Then,  take your first day of the week's follower count and your last day of the week's follower count, and find the difference. Do this same process for every week that you've published content. What do you notice? Are there some weeks that have a lot of posts, but lower follower growth? Or did posting a lot triple your follower count? did this same process, and we found that posting 3 times a week compared to 5 times increased our follower count by 64%! For us, less is more. But what's most important is that you use your own data to find your best frequency. Your business is unique, and so will your data. Take the time to analyze and reflect, and you'll be amazed at the results. Recommended Reading:  This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Advertise With Instagram Instagram ads are 2.8x higher than other forms of online advertising. Once you know what type of Instagram post works, its time to make it an ad and let it work for you! Instagram ads are integrated with Facebook ads and can be in the form of image, video, or carousel  style, where multiple  images are in a scroll for your audience to tap through. Using what you already know, you can simply promote your posts to go just a bit further, making a big difference. Instagram advertising is great for businesses because it's yet another thing you can measure to reach your goals. Not only that, but it adds a direct call to action in your ads that you can lead  your audience directly to your product. When  over a third  of Instagram users have used their mobile to purchase a product online, your Instagram is an easy way to reach into that moment of purchase. Using Facebook's Ads Manager to create an ad for Instagram, you can choose a custom audience, define the region you'd like to reach, age, gender, language, as well as demographic interests or behaviors. There you have it! Eight  ways to optimize your Instagram account from head to toe. Start with one or two, and perfect them before going into the next. Slowly but surely, you'll notice not only great engagement but an increased ROI on your product. Instagram Best Practices: Brand. Craft. Community. That might seem to be a lot to remember, so let's go over the best practices. If you must take away one thing, or maybe three, these would be it.

Honer Essay Example | Topics and Well Written Essays - 750 words

Honer - Essay Example Unfortunately, the experts stated that it was impossible to transform it to arable land. Despite this, Sheikh Zayed looked for alternative ways of improving this land. He chose to focus on planting of trees in order to limit erosion, and thus make the land more habitable. This approach proved to be a great success. This shows that despite the challenges he encountered, Sheikh Zayed continued to pursue his vision. His desire was to make the lives of people more comfortable in the country, and this he achieved. He developed a strategy that helped to achieve his vision as the leader of the UAE. Although Sheikh Zayed was not highly educated, his actions and utterances were reasonable and he always acted responsibly. He had a clear desire to provide the citizens of the UAE with basic needs such as education, healthcare and arable land. He vigorously campaigned for the education of the youth and adults. To him, education was the key to a successful and prosperous country. He also had a strong belief in women. According to him, women have an important role to play in the building of the nation. For instance, he once stated that â€Å"Woman is the maker of generations† and â€Å"I encourage woman to work in the positions that suit her nature and preserve her dignity as a mother and maker of generations.† I have tremendous respect for Sheikh Zayed and what he has achieved. I am motivated to continue pursuing the vision he had for the country based on the respect I have for him. One of the main reasons why the people of UAE talk proudly and passionately about their country and their leaders is because of the actions and good deeds of their leaders. This is because when a person treats others well, he is likely to be treated in a similar fashion by these people. In conclusion, there is one quote by Sheikh Zayed I would like to share: â€Å"Progress and renaissance are not to be measured by reinforced concrete structures, but rather by building human being and